Area Sales Manager

Organizational Context:  

Introduces the ‘how and who’ to the Lely Center.  The ‘what and when’ is led by the Regional Development Manager within the region.   Spends 90% of time in multi-disciplinary regional team that includes Technical Support Service, Farm Management Service, Milk Quality, and Marketing.

 

Summary:

The Area Sales Manager (ASM) primary role is prospecting customers and qualifying them for the sales process, with or without the Lely Center and secure sales with the Lely Centers in the specified region. The secondary role is to assist the Lely Center in coaching sales staff and supporting marketing efforts. The ASM will work within the Regional Team taking the What/When direction from the Regional Development Manager to evaluate and elevate the overall performance of the Lely Center Partners. The ASM will introduce the How/Who to Lely Center on how to execute professional sales processes within the Lely Center in the region by supporting development and carrying out lead-generating marketing plans, introducing and supporting customer relationship management (CRM) tools, and delivering sales and product training opportunities. This position requires travel approximately 60% of the year domestically and/or internationally via car or plane.

 

Essential Duties and Responsibilities:

‘Who and how’ Competency emphasis:

• Execute effective lead-generating activities to “fill the funnel” with prospective clients with or without cooperation from the local Lely Center dealership.
• Deliver budgeted volumes in the area of responsibility. Contribute to the development of Lely North America's annual whole good sales budget.
• Be well versed in the full line of Lely products to suggest and promote to customers and to identify and offer solutions per customer need.

Lead by the ‘what and when’ from the Region:

• Strategically targeting Lely Center Dealership sales activities, coaching the sales process and either directly or indirectly managing the CRM depending on LC engagement, to effectively track sales process and directly manage the funnel.
• Provide coaching and direction to the Lely Center Distribution Partner Sales Team on advisory selling, product knowledge, skillful, and operative sales processes.
• Support the execution of a LC marketing plan with lead generating activities to “fill the funnel” with prospective clients in cooperation with the local Lely Center dealership.
• Collaborate with the Lely Center, Dealer Channel Distribution, Marketing, and Service Support teams by communicating, suggesting, and sharing information to effectively resolve client issues and/or complaints.
• Develop a solid and trusting relationship by communicating, providing assistance, and sharing information between Lely Center Dealerships and Lely North America.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

Bachelor’s degree in agriculture, Business Management, or related field.  Minimum of 3 years of business management experience focusing on sales and/or marketing, and/or a combination of relevant education and experience, required. Knowledgeable in the dairy industry.  A strong dairy network would be viewed as an asset.

 

Key Skills and Abilities:

• Effective verbal and written communicator, adapting your communication style to your audience.
• Team player displaying flexibility, helpfulness, and the ability to relate to others.
• Skilled at being focus-oriented, in planning, prioritization, and time management.
• Ability to collaborate, be informative, flexible, approachable, and provide assistance when working with the public/customers, co-workers, and with a wide range of dairy professionals.
• Trusted advisor ensuring excellent customer support, satisfaction, and be responsive.
• Solution-oriented with the ability to create new approaches and processes.
• Develop a deep working knowledge of agriculture equipment, equipment disposal techniques i/e trades, auctions, remanufacture, etc. Knowledge of Lely NA organization and how each department interacts; Competent in the operation of equipment for demonstration purposes and walk-around presentations of static equipment to understand the benefits and value delivered to the end-user.
• Credible leader, operating at the highest level and leading by example.
• Ability to build external third-party knowledge (“train the trainer”)

Computer Skills:

• PC-Networking
• Microsoft Office Suite
• Outlook
• Presentation Software
• Communication and Collaboration Tools  

Application Procedure:

Complete standard online application for Area Sales Manager on the link below, including submission of Cover Letter and Resume with an email address, telephone number, and address for both school and permanent residence.

 

Who we are: Vision, Mission, and Core Values:

Our Vision:  A sustainable, profitable, and enjoyable future in farming

Our Mission: We create innovative solutions that help our customers excel in sustainable milk production to feed the world.

Our Core Values: Lely has 5 core values.  Values that guide us in how we behave in dealing with others.  On the work floor among colleagues, interacting with our customers, at meetings with our business partners, when dealing with the press; independent of place and time we show our values through our actions.

• Innovation: We change traditions by continuously seeking new ideas for positive change.
• Passion: We love what we do and are passionate to support our customers.
• Progress: We grow because our people are motivated to improve and move forward.
• Respect: Our focus is the well-being of people, animals, and the environment.
• Honesty: Being truthful and fair is essential in our way of working.

 

Equal Opportunity Employer:

Lely provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.